Qualitative Research Methodologies Essay Example for Free

soft Research Methodologies EssayVeal (2000) has set forth enquiry a systematic and c areful inquiry ands search for the truth or an investigation into a pass on to discover facts. Research is collection of methods, tools and techniques for acquiring knowledge. The nature of research is to discover and explain and answer the unrequited questions. Qualitative methodology focuses on quality a term referring to the essence or ambience of something (Anastas, 1999). Qualitative methods are used to understand complex social phenomena.They are suitable to seek knowledge nearly the fundamental characteristics of a phenomenon under study. Types of Qualitative Methodologies Case-Study Research Methodology Case study as a realistic methodology, which deals with solid and specific questions. Case study translates research question into more researchable problems, and provides rich examples, which are easy to comprehend. The significance of case studies is its revealing meaning of a phen omenon. Observation Research MethodologyScott (2001) has described observation an effective way of finding out(a) about people in their particular environment. empiric research method provides understanding of interaction between marketers and users, exploring members interaction in an organisation and understanding norms in a community. Ethnographic Research Methodology According to Garson (1998) ethnography is the study of cultural groupings. It concentrates on shut out field observation of socio-cultural phenomena.Ethnographic research is a holistic approach that tries to understand a cultivation through the members of given culture. Quantitative Research Methodologies Quantitative research is gathering data in quantity. The intention of the vicenary research approach is to find out the truth by using statistical procedure. Hara (1995) has pointed out that quantitative methodology allows readers to understand facts easily by looking at charts and graphs.The use of statistic s reduces contradictions, which may follow in research. Morgan (2000) has mentioned that quantification allows accuracy of statements by providing facts and figures with precision. Absence of one will make the other incomprehensible. It is assumed that quantitative methodologies are more logical and more comprehensible than qualitative methodology for this reason. descriptive, experimental, quasi-experimental Methodologies. Data Collection and for this research the most appropriate method for this study is case study as this study is parity of these two cities based on the data and facts obtained from different libraries, books, journals, newspapers and census department to answer the questions below. How history and geographical location influence their cultivation? What are the current economic figures of the cities? How much progress these cities have do in trade, commerce health education and sanitation systems? What is the role of geography and location in the developm ent of urban cities?