Innocent Segmentation

vindicated sectionalisation 1 Segmentat the market for frees sweet talker products using relevant fractionation criteria. In order to describe the segmentation of the consumer market of transparents smoothie products im divergence to use three relevant segmentation criteria such as behavioural, psychographic and profile. talk about the behaviour of customers we can segmentate the market of innocent in this course The smoothies are addressed to customers that want wholesome food, and live in a wholesome way, and they are sure to find in innocent a very high feel products.They could want also to improve their self-im epoch because innocent has a strong reputation and for its high levels of price is not low-cost for all. Customers perception of the innocents products is a high level quality perception and they appreciate innocent also because its ethical commitment in the environment and society trying to make best(p) the world round the family. Psychographic the customer s that deal innocents smoothies are cash-rich, time poor, health trusted consumers, who have not time to eat enough fruit or to prepare healthy meals.They can be young workers, middle develop throng, family that live in cities and are very busy with them works moreover are cognizant of their health and they want to consume the right measuring stick of fruit and vegetable per day, and they want to leave in a healthy way. Demographic the innocents smoothies are sold in certain supermarkets principally in UK and Ireland but also in other European markets such as Netherlands, France, Germany, Scandinavia and others.Customers of these products are well-to-do citys inhabitants, their age is variable, they can be young workers, like so middle-aged large number with families or not, both man and woman. Describe the flow rate segment of innocent. The current segment of innocent is that its product are oriented in the European markets to people that are aware of their health and want to have a health life, that have money to spend on, that are environmental sane people and that have not a lot of time to waste.Which segment, or segments, should innocent target next? In my opinion the next segment that innocent should target is the market of old people. I value this because on that point are a lot of old people that are aware of their helth, that have money to spend and that want to live in a healthy way but nowadays they are not attracted by innocents products because its products arent thought for them. Therefore i think that innocent should develop an array of products thought specifically for old people to serve this segment. 3 What are the strenght and flunkes of innocents product/stigmatisation strategy? liberal has built a very successful line of merchandise in the smoothie market by offering quality, blank products and by behaving in an openly ethical manner, this has created a tell on that from the point of control of customers it means quality and healthy products, its ethical strategy is using fresh and pure fruits and not use any preservatives, stabilizers or concentrates in its drink.Therefore when customers buy Innocent brand they know that they are aquiring healthy products eco-friendly. So this is a strenghts of this approach and also the fact of being active in jack ladder events and also the firm assures to the customers that 10% of its profits is destinated to charity activitie through the Innocents foundation. The company wants also to leave things a little better than it found them. So it has an ethical approach and aspires to be an ethical business.One weakness of this approach could be that by aspiring to be an ethical business, innocence offers its products with a high price category and the message that is faded is that if you want healthy products you have to pay more than other products and many costumers even if they treasured to buy innocents products they could not be able to open this array of pr oducts. Another weaknesses of the innocents products strategy is that since it has decided not to use any preservatives, stabilizers or concentrates its products has a shorter shelf life in the supermarket in which they are sold.For this reason it requires an exceptionally shimmy system of distribution. Instead strenghts of branding strategies are events and activities organized by the company to increase and improve the brands awareness, such as innocent village fete , organized every year in regents Park in London,and free tour aroun its headquarters,then it has also brand extension that is also a strenght of its strategy and it is the innocent foundations established to do charity activities in different countries and that received every year from innocents overall income the 10%.Another branding strategys strenght is the weft of lower-case letters for the brands writing that expresses the unconventiol way of the company to communicate with its audience customers.