'Marketing E-Learning Services Essay\r'

'Synopsis:\r\nDigitalThink is good luck the mold of traditional classroom-based build uping by pass technology-based affirmation to Global 2000 companies for their employees, managers, and customers. Trainees learn the material they gather up through interactive computer classmes deployed to them by CD, company intranet, or Internet browser instead of in a centralized classroom with a live instructor. DigitalThink’s methods shit been shown to compress training time by as much as 50%, and debase the exist of development, primary(prenominal)tenance, and delivery by 64%.\r\n settle the following discussion questions submit to the Discussion read/write head Forum. 1. What are (a) the advantages and (b) the disadvantages of DigitalThink’s technology-based instruction over formulaic classroom-based educational services?\r\na) Advantages. Learning can be personalized for a contour of skill levels, which puts the learner, non the presenter, in charge of the lear ning process, lets the learner go at his/her own pace, and saves the company time and money. Technology-based instruction (TBI) has been shown to compress training time by as much as 50% and reduce the cost of development, maintenance, and delivery by 64%. roughly unique(predicate) advantages are: Instant, global development and updates.\r\nConvenientâ€anytime, anyplace access.\r\nSelf-paced format accommodates all levels and schedules.\r\nMore measurable than former(a) forms of learning and training.\r\nDoes not require time out from the office, customer engagements, or gross revenue calls. Consistency of heart and soul (everyone gets the same culture in the same way). alacritous sales ramp-up time for virgin products.\r\nHigher culmination targets.\r\nEngaging and interactive learning environment.\r\nSimulations allow learners to running play their skills in a safe, non-threatening environment. Minimal technology requirements (Internet-connected data processor and bro wser). b) Disadvantages. Does not go the social interaction with the early(a) trainees that typically occurs when using centralized classroom-based training and face up the challenges presented by being a change broker in a well-established area like education.\r\n2. accustomed your answer to question 1 above, (a) what are the recognize criteria DigitalThink should use in identifying future customers for its service, (b) what market segments tackle your criteria, and (c) what are possible sales objections these segments might have that you have to address?\r\na) Criteria †Criteria include having:\r\nTrainees with a variety of skill levels when they enter the organization, being geographically dispersed. hot employees enter the company on an almost uniform basis through growth or turnover. The information that the employees need to know being process-based information. Immediate and limited feedback being important in the training.\r\nb) Market Segments †Some pro mising market segments that meet these criteria are high-technology assembly line, string retailors, financial services, health care, and government.\r\nc) Sales Objectives †The critical sales objectives that need to be overcome are cost, rate of change, what to do with the existing trainers, and â€Å"we don’t do that here.” Companies are worried that a) TBI provide cost likewise much to develop, b) consistent changes within the company, industry and business environment leave behind make the training program obsolete quickly. Companies are not sure what new function their subject matter experts who use the train with workforce can now perform, and they can have a negative attitude towards anything that is different from what has been prospered in the past. Because e-learning is seen as so new, managers among DigitalThink’s prospective customers are often concerned about how their employees will respond to this new, nontraditional training method.\r\ n3. Suppose a large international hotel kitchen stove asks DigitalThink to make a proposal to train its thousands of front desk clerks and receptionists. (a) How would you practice an e-learning program to train them how to check in a customer? (b) How can DigitalThink demonstrate the points of difference or benefits to the hotel chain of its technology-based instruction to obtain a contract to design an e-learning program? a) The program would be designed so that the clerks and receptionists can access it during the day (for 1-2 hour periods) where they would be simulated work sessions where they would be interacting with customer. For example the receptionist would be taught the policies of the hotel, the procedures required to check in a guest, thence they would be able to test their knowledge in the simulations. In addition, Digitalthink could include a mentor for sale as part of the program to do a webinar (software as a service).\r\nb) The ease of use of a e learning progra m are the main benefit. The technology based program can be accessed on demand when front desk clerks are available. Employees likely have a busy schedule so the program would be concise and comprehensive. If I was on the Digital think team I would express the difference between our programs is that we are compact and will save the company money and time spent to educate their workforce in a pliable amount of time.\r\n'