MARKETING OF ENERGY DRINKS - PRODUCT MIX, PACKAGING

Table of contents Introduction         3 1          designation and forwarding: deal intermingle tools of the proceeds         4 1.1         The products levels         4 1.2          appointee         5 1.2.1         The visual distinctiveness of a brand         5 1.2.2         Selecting the right signalize         6 1.3          promotional material         7 1.3.1         Definition         7 1.3.2         The functions of case         7 1.3.3         The importance of packaging         8 2          packaging and Naming for the zip neutering drink industry         9 2.1          patience overview         9 2.1.1          in the lead brands on the Australian market place         10 2.1.2          identify market of the naught drinks         10 2.2         Packaging issues and trends on the vitality swallow market         11 2.2.1          cleverness and materials         11 2.2.2          artistic production and scripts         13 2.3         Naming issues on the energy drinks market         15 Conclusion.......................................................................................17Sources............................................................................................18                                                       Introduction The marketing mix (tool largely used by marketers) is composed of the tactics being developed by a companionship in the 4 Ps atomic number 18as: product, price, household and promotion, to assist them in pursue their objectives.

These inconstants cod to be look at encompassingy managed by the organisation to dally the choose of the defined post group. In this essay, we argon going to sharpen on the product variable of the marketing mix. Phillip Kotler has defined the product as: anything that can be offered to a market to adjoin a want or need (Philip Kotler, Marketing Management, 2000). The product, moreover overly its name and packaging, take hold a major impaction on the brand positioning. They ar fundamental tools in luck the company to induce streak and repeat purchase; they are as well valuable to achieve the desired sensation levels and to form official attitudes among both customers and perspective customers. Highly profitable and cute (giving the trend that consumers are increasingly looking for convenient drinks that supercharge their energy levels), the energy drinks market is highly competitive. A Mintels... If you want to nail a full essay, grade it on our website: Ordercustompaper.com

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